Marketing Strategies: How To Decide On Promotional Products For Your Ecommerce Website
On Thursday, December 16th, 2010 at 11:28 am, No Comments »
When deciding on promotional products, you have to take several factors into account before you decide to send your promotional products around. You’ll need to know several things in order for your promotional branding to be effective. Here’s a few ways you can make your promotional products effective and actually entice custom.
Create Promotional Products For Your Target Audience
For this marketing strategy to work, you need to create promotional products that are appropriate for your target audience. This means it has to be something useful they will use and will entice them to use your services or buy your products.
Those in the business of marketing agree that the best promotional items are the everyday items that people are going to use. Stationary for instance is a common promotional item as pens, notepads and sticky notes can be all used on a day-to-day basis. These everyday items act as a reminder in their daily life of you business, a useful marketing tactic.
Quality Over Quantity
Promotional items will act for most as the first impression, thus you want it to be a good one. Using lots of cheap promotional goods will give off the wrong impression, i.e. that your business is not classy or professional. Investing in some good quality promotional items will state to your target audience that you are a classy, reliable and professional business that can be trusted.
Add a Business Card
When using promotional goods to market your business; always add into the promotional ‘doggy bag’ a business card, so they know where and how to find you. Your business cards at this point must be well developed and demonstrate to the public what your business exactly is. So make sure it is perfect before you send it out. Secondly, think how you can incorporate your business card into a promotional product, as the public is less likely to accidently loose or throw away a promotional good. Many businesses use magnets or notepads for this purpose, as they act as a permanent business card.
Your type of promotional goods will depend on what type of audience you are targeting and what sort of business you are. Professional accountancy firms often use stationary to promote their business, whilst a fashion house may use fashionable badges or t-shirts. As you can see there are various promotional goods that can work for your business.
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